One Automaker is Disrupting the Expected Future with Unique Innovations

🎙️ Voice is AI-generated. Inconsistencies may occur.

There is no crystal ball to predict the future, but a team of designers, scientists, technologists and futurists at Mercedes-Benz's Future Technologies laboratory is tasked with creating engineering and materials concepts for possible implementation into tomorrow's vehicles.

"At Mercedes-Benz, the spirit of innovation has been at the heart of our DNA ever since Carl Benz invented the automobile in 1886. Mercedes-Benz combines leading technology with iconic design. Our purpose is to move the world. Therefore, we continuously push technological boundaries and look for new opportunities for innovation," Eileen Böhme, director of innovations and future technologies at Mercedes-Benz AG, told Newsweek.

FEA01_WGAD_06_01
Mercedes-Benz Innovations & Future Technologies 2024, Mixed-Reality Configurator Mercedes-Benz AG

The division focuses their efforts on four areas: safety, quality, comfort and design. Its workers are tasked with setting new safety benchmarks, extensively testing vehicle component performance, making life easier for customers and heightening the senses with incredible design.

In their mission, the team collects knowledge and ideas from around the globe including technology, social developments and market trends, analyzing them to look for "Tech Enablers" that offer the opportunity for innovation and technological leaps in engineering. Among those technologies the team is currently exploring are neuromorphic computing, quantum computing and artificial intelligence, making significant progress at the intersections of user experience, retail shopping behavior, safety and product development. "At the end of the day, a Mercedes-Benz should be a masterpiece and a holistic experience for our customers and not just a cluster of innovations. Our goal is not to innovate for sake of technology but to find the best combination of innovations to enhance our customers' life," Böhme said.

FEA01_WGAD_06_02
Mercedes-Benz Innovations & Future Technologies 2024, Neuromorphic Computing Mercedes-Benz AG

The company has given itself an innovation agenda, guiding its global team of engineers for the next year in the areas of hyper-personalization and immersive experiences inside smart cabins that are enabled by automated driving features and electrification, as well as vehicle life-cycle value that optimizes cost and weight.

"There is a whole world of possibilities," Böhme said when asked what the company's priorities are as they innovate with 2035 in view. "There's a well-known quote from the philosopher Heraklit [Heraclitus] that says: Nothing is as constant as change. We observe that the pace of innovation and change is accelerating," she said.

Böhme describes today as a time of transition between combustion and electric powertrains, analog and digital, manual and automated and a linear use of resources and sustainable circular economy.

FEA01_WGAD_06_03
Mercedes-Benz Concept CLA Class: Adapting and transferring the know-how gained through the era-defining technology programme, VISION EQXX, and bringing numerous innovations a step closer to series production. Mercedes-Benz AG

"The most exciting chapters of the automobile have not yet been written," she said. "Our thinking must remain global, open-minded and diverse, because there is no one-size-fits-all solution for all people.... Our aim is to combine functionality and emotion in a positive and inspiring way. True pioneers are driven by the conviction that a better world is possible. We must be willing and able to venture into new, uncharted territories in order to make a dent in the universe."

Because of its clear vision, out-of-the-box engineering and innovative techniques and technologies, Mercedes-Benz's Future Technologies Development Team is Newsweek's 2025 Technology Disruptor of the Year.

Read About All of Newsweek's 2025 Auto Disruptors Here

Is This Article Trustworthy?

Newsweek Logo

Is This Article Trustworthy?

Newsweek Logo

Newsweek is committed to journalism that is factual and fair

We value your input and encourage you to rate this article.

Newsweek is committed to journalism that is factual and fair

We value your input and encourage you to rate this article.

Slide Circle to Vote

Reader Avg.
No Moderately Yes
VOTE
To read how Newsweek uses AI as a newsroom tool, Click here.

About the writer

Eileen Falkenberg-Hull leads the Autos team at Newsweek. She has written extensively about the auto industry for U.S. News & World Report, CarGurus, Trucks.com, AutomotiveMap, and American City Business Journals. Eileen is an alumna of Pennsylvania State University and the State University of New York at Buffalo.


Eileen Falkenberg-Hull leads the Autos team at Newsweek. She has written extensively about the auto industry for U.S. News & ... Read more