3 New MINIs Show Off Power of Company's New Online Customization Service

2023 MINI Cooper S Clubman Untold Edition
The 2023 MINI Cooper S Clubman Untold Edition wears two-tone wheels. MINI

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Three new special edition MINIs aren't limited edition models like the company traditionally releases. They are an option, available across multiple model channels, that showcases the breadth of the customization options MINI clients have access to as part of the company's new online ordering service.

The 2023 MINI Resolute Edition, MINI Untold Edition, MINI Untamed Edition mark the first time the company has launched a special editions range across its lineup at the same time.

The Resolute Edition is available as a MINI Hardtop 2 Door, including the MINI Cooper SE electric car, MINI Hardtop 4 Door and MINI Convertible.

MINI's new Untold Edition extends to the MINI Clubman and its John Cooper Works model.

The MINI Untamed Edition is available on MINI Countryman, including the MINI Cooper SE Countryman ALL4 plug-in hybrid model.

2023 MINI Resolute Edition

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Designed to convey the 'unparalleled charisma' of driving a MINI, the Resolute Edition wears a Rebel Green exterior paint color matched with a Pepper White roof and mirror caps finish. Convertible models have a roof and caps finished in black.

The exterior of the car features Resolute Bronze accents on the headlight surrounds, grille, rear lights, side scuttles door handles, tailgate, air intakes and fuel filler cap. Brand logos and model badging wear the same hue. The car's tailpipe trim and grille struts are Piano Black. Certain models also get a black strip running around the lower edge of the windows.

Unique bonnet stripes and door sill have a pattern of parallel lines that feature a color gradient between shades of light and dark gold. There is "Resolute" lettering on the model, which rides on 17- or 18-inch alloy wheels, depending on the vehicle.

The cabin is filled with traditional looks accented by sport seats in a Black Pearl/Light Chequered fabric/leatherette scheme.

Pricing for Resolute Edition models is a $1,000 surcharge over the Iconic Trim list price.

2023 MINI Untold Edition

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Wearing a Sage Green metallic paint job, the MINI Clubman also has unique front and rear aprons that were inspired by the John Cooper Works Aerodynamic Kit. Blanc lower body surrounds are dark green rather than black, a first for the automaker. Bonnet stripes extend to the roof and feature a unique pattern. Door mirrors and sills get the same treatment.

The whole rig wears 18-inch Untold Spoke design wheels with a two-tone surface combination. The Jet Black and Refined Brass color shame extends to the grille while "Clubman" lettering across the back of the model is fully painted in the Refined Brass color.

Sport seats take their place in the cabin alongside light-colored seams and piping, as well as textile experts. Buyers can opt to upgrade to leather upholstery. Sage Green and Refined Brass accents complete the interior look.

Adaptive LED headlights, the MINI Excitement Package and MINI Driving Modes are all part of the deal.

MINI Untold Edition is a $1,500 to $2,250 surcharge over the Iconic Trim price of the model.

2023 MINI Untamed Edition

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Dressed to impress with a Momentum Grey metallic paint job, the MINI Countryman in the Untamed Edition features the same color lower air intake surround, air curtain inserts, side skirts, reflector inserts, and lower insert in the rear apron.

MINI brand logos, mirror caps, roof rails, grille surround, headlights, taillights, side scuttles, door handles and tailpipe trims don black color.

Lower areas of the doors have Frozen Bluestone diagonal strips. The model wears 18-inch alloy wheels in an Untamed two-tone design.

A graphics pattern inspired by a mountain landscape and the "Untamed" inscription are featured on the door sills.

The interior of the car features "Untamed" lettering on the seats and at the bottom of the steering wheel and a 3D embossed landscape patter on the door sills and decorative trim.

MINI has given the model its Light Package, MINI Excitement Package and MINI Driving Modes.

Opting for an Untamed Edition vehicle will cost $1,500 more than the usual Iconic Trim pricing.

Versions of all three editions are expected to begin arriving at U.S. dealerships in a few weeks.

About the writer

Eileen Falkenberg-Hull leads the Autos team at Newsweek. She has written extensively about the auto industry for U.S. News & World Report, CarGurus, Trucks.com, AutomotiveMap, and American City Business Journals. Eileen is an alumna of Pennsylvania State University and the State University of New York at Buffalo.


Eileen Falkenberg-Hull leads the Autos team at Newsweek. She has written extensively about the auto industry for U.S. News & ... Read more