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Finding out the sex of your unborn baby is a memorable moment for any prospective parent.
Increasingly many are choosing to learn whether their child will be a girl or boy prior to the birth, by doing a gender reveal on social media.
This modern phenomenon involves couples discovering their unborn baby's sex via a color reveal —if the color blue appears they're having a son, but if it's pink they'll be welcoming a daughter.
There have been many creative ways to conduct the reveal.
It could be by cutting a cake, bursting a large balloon or, in the case of a recent viral video, firing a confetti cannon.
However, for Hannah Hamilton and her partner the key moment didn't go to plan at all.
In the video, posted from her TikTok account, Hannahhamilton, a couple can be seen standing in a wooded area, with their toddler son Luke.
The pair chat as the man readies himself to fire the confetti cannon he is holding.
Hamilton then says: "Ready Luke?" and the pair then count down from three and the man fires the cannon.
@hannnahhamilton our gender reveal didn’t go as planned ? #genderrevealparty #genderrevealfail #fail #fyp #pregnant #fypシ #funny #dadfail #genderreavel
♬ original sound - hannnahhamilton
The reason the video has gained more 4.1 million views since it was posted on September 11, is because the father was actually holding the cannon upside down and managed to fire it directly into his groin area.
Doubling up in pain, he runs backwards yelling expletives. Of course, Hamilton falls about in hysterical laughter as the child says "uh oh!"
Hamilton captioned the video, which can be watched here, with a laughing-face emoji and the words: "our gender reveal didn't go as planned #genderrevealparty #genderrevealfail #fail #fyp #pregnant #fypシ #funny #dadfail #genderreavel."
The funny clip has gained lots of traction online, with more than 523,000 likes and nearly 10,000 people have taken to the comments section to share their amusement.
One TikTok user, Crystal, wrote: "And that's how we only had 2 kids."
Another person, Beckett's Mama, added: "I'm gonna pee myself" welcome to motherhood!"
User1242192496146 gushed: "congratulations so funny how hard you're laughing!"
Esquiveldeyanira104 typed: "Lol I can't stop laughing."
User9874442394021 stated: "That's hilarious!"
Kendal Rich revealed: "I want to believe this was legit and not staged because why would he be holding it so low in that position."
Nickole Hardin joked: "Smoke bomb said no more babies after this one!"
User8068249133734 commented: "Love the way you laugh I did that when my husband fell out of a tree it hit me funny! He was ok later but it was hysterical."
