'Hire Nicer People': Woman Says Ulta Workers Made Fun of Her

🎙️ Voice is AI-generated. Inconsistencies may occur.

In a post going viral on social media, a woman tearfully shared her story of how she was made fun of by Ulta employees while shopping for makeup.

Amanda—or @itsaboutamanda on TikTok—shared a video of herself crying in a car about the experience she had while trying to purchase makeup. The popular video has over 1 million likes and over 8.7 million views.

"I'm really trying to compose myself right now but why are people who work at makeup stores so mean? I don't understand. I feel like if you don't know how to wear makeup you shouldn't be made fun of for it," she explained while sitting in her car.

She described her style as "fun" and "out there" but she argued that she shouldn't be teased about now knowing where to start when it comes to wearing makeup.

"Hire nicer people," she ended the video.

With over 20,000 comments, many users tagged Ulta in the comments, telling them to "do better" and sending sympathies to the TikTok user.

Woman shares Ulta Beauty employees teased her
In a popular video on TikTok, a woman tearfully shares her experience in Ulta Beauty as employees made fun of her for not knowing how to use makeup. JackF/iStock / Getty Images Plus

In a follow-up video, Amanda shares more information on what happened.

"I do not wear makeup," she said, "I didn't even wear makeup on my wedding day and it's not because I didn't want to, it's because I don't know how to."

Amanda explained that she was looking for some eyeliner and maybe to find some eyeshadow as well. After walking around the store for a while, she realized that she needed some help and she felt very intimidated by all the different products.

She went to the front desk and told the employees what she was looking for, "'Hey can one of you guys help me? I'm looking for an eyeliner with a brush tip.'"

She mimicked what the employee did and, with an attitude, told her that they would help her.

"As I'm walking away, I hear one of the girls say 'How stupid. They all have brushed tips,'" with her jaw dropped, she continues her story, "At this point, I'm a little uncomfortable but I wasn't gonna let that stop me because I had a goal."

As the employee was taking her over to the products, Amanda explained to the employee that it's been a while since she wore makeup and that she wants to start learning again. Once they made it to the eyeliner section, the employee had an attitude toward her. Amanda explained that it felt like the employee didn't want to be there at all. Letting it go, she thought the employee was just having a bad day. After a few minutes, Amanda said thank you to the employee and they walked off.

"I continue walking around the store. As I'm walking around, I hear the girls up front saying such mean things and I know they're talking about me because I make eye contact with them more than once," she said.

"I'm not gonna repeat what they said because it's just not worth it. The one thing that really did get to me was when I heard one of them say 'Some people just shouldn't wear makeup if they don't know how' and at that point, I was done, I was defeated and as I was walking out the door I made eye contact with all of them and they looked at me and they laughed at me," she continued.

She said at the end of the video that the employees were probably having a bad day and knows not all Ulta stores are like that. She is still determined to learn how to wear makeup but she isn't ready to go back to a makeup store alone yet.

In the comment section of her story time video, she confirmed that Ulta did reach out to her about the situation.

Newsweek has reached out to Amanda and Ulta for comment.

About the writer

Ashley Gale is a Newsweek reporter based in Philadelphia, Pennsylvania. Her focus is reporting on trends. She has covered trends, culture and lifestyle extensively. Ashley joined Newsweek in 2022 and had previously worked for Popsugar, Ranker, and NewsBreak. She is a graduate of Temple University. You can get in touch with Ashley by emailing a.gale@newsweek.com. Languages: English.


Ashley Gale is a Newsweek reporter based in Philadelphia, Pennsylvania. Her focus is reporting on trends. She has covered trends, ... Read more