Holiday Brand Releases to Watch

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While Halloween isn't even over yet, it's never too soon to get excited about the holiday season.

Several brands have already unveiled their upcoming holiday releases, and many sweet treats are destined to hit your kitchen table very soon.

While Goldfish might not traditionally be known for its holiday flavors, the company has decided to go all out this year with its Elf-inspired graham crackers to celebrate the 20th anniversary of the beloved Christmas movie.

Instead of the usual cheese flavor you might expect from Goldfish crackers, you'll get a maple syrup flavor, an homage to one of Buddy the Elf's favorite foods.

"Inspired by one of elves' four main food groups (syrup!), these grahams are an irresistibly delicious treat full of flavors like sweet brown sugar and butter, and the taste of caramel and vanilla," parent company Pepperidge Farm said in a release.

There will be both traditional goldfish and Buddy-shaped snacks available. Shoppers can start purchasing the treats on November 1, the same day that Elf was released in 2003.

Also on the list of holiday items sure to bring good cheer is Wendy's Peppermint Frosty, which is returning to stores on November 14.

"The Peppermint Frosty is our latest flavor innovation on the iconic Wendy's Frosty that fans have come to know and love for over 50 years," said John Li, Vice President of Culinary Innovation. "It's the classic thick and creamy Frosty that our fans crave with bursts of fresh peppermint—every sweet bite will put you in the holiday spirit."

Wendy's has brought back seasonal Frosty flavors throughout the year, including a strawberry Frosty for the summer months and a pumpkin spice-flavored Frosty for fall. The peppermint Frosty is a special holiday delight from the fast food chain.

"A merry take on your favorite frozen dessert, each spoonful tastes like a winter wonderland. Just as thick and creamy as the original Frosty, this holiday rendition is bursting with the taste of peppermint throughout," Wendy's said in its product description.

Wendy's
A Wendy's restaurant photographed on May 6, 2020, in Miami, Florida. Brands like Wendy's are offering up special treats for the holiday season this year Joe Raedle/Getty Images

Oreo also has some holiday flavors up its sleeve. The seasonal cookie flavor is called Hot Cocoa Flavor Creme, which originally made an appearance in stores back in 2017 for a limited time.

Each cookie contains two layers of creme filling that gives off the perfect hot cocoa flavor to keep you satisfied during the winter months. The first layer contains marshmallow-flavored creme, while the other one tastes like hot cocoa.

"Can't make a hot cocoa bar without OREO Hot Cocoa. Back on shelves NOW!" Oreo announced in a post on X, formerly Twitter.

Fans are already flocking to stores to taste the new dessert cookies.

"NEED THESE," one X user wrote in reaction to Oreo's announcement. "YUM, can't wait to try them," another fan wrote.

Each cookie package costs roughly $3, depending on the store and location.

Earlier this year, Oreo unveiled its summer Cotton Candy flavor alongside its more recent limited-time Red Velvet flavor.

About the writer

Suzanne Blake is a Newsweek reporter based in New York. Her focus is reporting on consumer and social trends, spanning from retail to restaurants and beyond. She is a graduate of UNC Chapel Hill and joined Newsweek in 2023. You can get in touch with Suzanne by emailing s.blake@newsweek.com. Languages: English


Suzanne Blake is a Newsweek reporter based in New York. Her focus is reporting on consumer and social trends, spanning ... Read more