Kid Rock Reignites Target Pride Collection Fury

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Shannon Power is a Greek-Australian reporter, but now calls London home. They have worked as across three continents in print, newspapers and broadcast, specializing in entertainment, politics, LGBTQ+ and health reporting. Shannon has covered high profile celebrity trials along with industry analysis of all the big trends in media, pop culture and the entertainment business generally. Shannon stories have featured on the cover of the Newsweek magazine and has been published in publications such as, The Guardian, Monocle, The Independent, SBS, ABC, Metro and The Sun. You can get in touch with Shannon by email at s.power@newsweek.com and on X @shannonjpower. Languages: English, Greek, Spanish.


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Kid Rock poked fun at the summer boycott of Target following its Pride merchandise and transgender friendly clothes.

The rocker, who temporarily boycotted Bud Light beer after it partnered with transgender influencer Dylan Mulvaney, took to X, formerly Twitter, to promote a festival he was headlining.

"Black Friday is here! You could go to Target and get a great deal on a women's swimsuit with a penis pouch ..... or you could buy tickets to the most patriotic music gatherings in the world! http://rockthecountry.com Hope everyone had a terrific Thanksgiving, God Bless. -Kid Rock," he wrote alongside a poster of the festival.

kid rock
Kid Rock attends a signing ceremony in the Roosevelt Room of the White House on October 11, 2018 in Washington, D.C. He poked fun at the Target boycott after it stocked transgender friendly swimwear. Oliver Contreras/Getty Images North America

Kid Rock was referring to the outrage by some people over Target stocking swimwear for transgender people with "tuck-friendly" options for adults, but some believed they were for children.

"The 'tuck-friendly' swim suits are for adults only," Target spokesperson Kayla Castaneda told the Associated Press in May. She also confirmed that children's swimsuits in the Pride collection were a completely different label to the tuck-friendly range.

Kid Rock's post came after he revealed he had forgiven Bud Light. He had led the charge to boycott the beer brand and its parent company Anheuser-Busch, including shooting up several cases of Bud Light with a machine gun.

He shared that footage to Twitter in April, saying to the camera: "F*** Bud Light and f*** Anheuser-Busch."

Bud Light's sales fell in the following months, with Anheuser-Busch (AB) InBev recording a 14 percent fall in U.S. revenue between July and September.

But the musician changed his tune, telling Sean Hannity on Fox News on November 16 he "didn't want to be in the party of cancel cultures and boycotts that ultimately hurt working-class people."

"I know people that work there and it's not so cool to be wearing around that blue shirt anymore, going places," Rock told the TV host. "This is why they have a problem right now, it's like, I can let the thing go."

"As a God-fearing man, as a Christian, I have to believe in forgiveness," he added. "They made a mistake, all right. What do you want, hold their head under water and drown them and kill people's jobs? I don't want to do that.

"But I hope—at the same time, I don't want to be their biggest cheerleader. I want them to show me something to get me back as a consumer, as a drinker."

Before his interview with Hannity, Kid Rock was spotted drinking Bud Light while attending Colt Ford's show in Nashville, Tennessee, in August, leading to much mockery online.

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About the writer

Shannon Power is a Greek-Australian reporter, but now calls London home. They have worked as across three continents in print, newspapers and broadcast, specializing in entertainment, politics, LGBTQ+ and health reporting. Shannon has covered high profile celebrity trials along with industry analysis of all the big trends in media, pop culture and the entertainment business generally. Shannon stories have featured on the cover of the Newsweek magazine and has been published in publications such as, The Guardian, Monocle, The Independent, SBS, ABC, Metro and The Sun. You can get in touch with Shannon by email at s.power@newsweek.com and on X @shannonjpower. Languages: English, Greek, Spanish.


Writers Page

Shannon Power is a Greek-Australian reporter, but now calls London home. They have worked as across three continents in print, ... Read more