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The Lincoln Project quickly responded to Donald Trump's announcement that he would run for president in 2024 with a new ad telling viewers the choice is between "America or Trump."
The "Never Trump" super PAC led by several current and former Republicans produced some of the most devastating ads attacking Trump during the 2020 election cycle.
On Tuesday night, the group, which describes itself as a "leading pro-democracy organization," tweeted that it would "continue leading the fight to stop him" alongside an ad that soon went viral, with more than 200,000 views at time of writing.
"We said this day would come," the group wrote in a tweet. "Trump has announced his candidacy for 2024. We've announced our intention to continue leading the fight to stop him."
The minute-long ad begins with clips of Trump and a narrator saying: "Donald Trump is back. Angry, vengeful, ready to take back the White House and wreck America again. And who's going to stop it?"
We said this day would come. Trump has announced his candidacy for 2024. We've announced our intention to continue leading the fight to stop him. pic.twitter.com/LAijPpSZWG
— The Lincoln Project (@ProjectLincoln) November 16, 2022
"These weaklings and losers? Business leaders?" the narrator asks, as clips of Texas Sen. Ted Cruz, Florida Gov. Ron DeSantis, Twitter CEO Elon Musk and others appear on screen.
"They'll bend the knee and write the checks," the narrator says.
Many members of the press "are just here for the show, ready to both sides of America to death," the narrator continues. "The law? He'll ignore it like he's always done."
The "only people who will stop Trump are Americans ready to put country over party, ready to put differences aside to save this country, ready to fight ready to stand up when he knocks America down," the narrator says.
As images from the Black Lives Matter protests and the storming of the U.S. Capitol by Trump supporters flash up on screen, the narrator continues that "it's not about left and right, it's not about rich and poor, Black or white.
"Like it's always been, the choice is simple. It's America or Trump."
The Lincoln Project has said the new ad will run on Fox News and MSNBC in Washington, D.C. and West Palm Beach, Florida as well as "digitally around the Florida Governor's mansion, Mar-a-Lago [Trump's Florida estate], RNC [Republican National Committee] headquarters and the Capitol."
In a statement responding to Trump's announcement of a third presidential bid, the group said "the dangers Trump poses to America have never left our radar. Even while many on the right and left declared him as, 'The Former Guy,' we recognized Trump was a persistent risk to the Republic and our democracy. He's in, and we're ready to help defeat him a second time."
The Lincoln Project and a Trump spokesperson have been contacted for further comment.
About the writer
Khaleda Rahman is Newsweek's National Correspondent based in London, UK. Her focus is reporting on education and national news. Khaleda ... Read more