Maserati's First Three EVs Land Next Year, Going All Electric By 2030

Italian luxury brand Maserati, a division of Stellantis, laid out its plans to transform its lineup into electric vehicles on Thursday. The company says that by 2025, every car it sells will have an electric version. And by the end of 2030 it will only sell electric vehicles.

The Trident brand will launch its all-electric range, named Folgore, starting next year with the 2023 Maserati GranTurismo.

"Folgore is the Maserati way to electrification, it's the purest expression of what Maserati stands for," said Francesco Tonon, head of global planning. "It's about pushing luxury and performance to our consumer. And at the same time being clean, so with the least environmental impact."

"The first Maserati Folgore couldn't be anything but the car that defines the brand," said Tonon. "The GranTurismo is the purest expression of Maserati."

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The cadence of Folgore cars, which will all feature the new badge, starts with the GranTurismo and GranCabrio (convertible version), followed by the Grecale small SUV that will be revealed next week. The Grecale will offer both all-electric and internal combustion engine powertrains.

In the two years following that, the market will see new electric versions of the MC20 supercar, the Levante large SUV and the Quattroporte sedan. Maserati said nothing about the smaller Ghibli sedan, except that the company only feels the need for one sedan in the lineup.

Over the last year, Maserati has continued its growth in America. Sales are up 41 percent over a poor 2020.

"We enjoyed a very steady growth last year," said Bernard Loire, Maserati Chief Commercial Officer. "U.S. and North America grew almost 50 percent last year. Everywhere it was steady. Our business model is very well balanced. Levante remains our top selling model at almost 60 percent."

Lastly, big changes are coming to its dealership network too, first in Italy and Shanghai, then later this year to North America.

"In 2021 we completely rethought our retail experience. The new Maserati layout is centered around four words, first luxury," said Loire. "What we mean by luxury is to be able to showcase the novelty of the moment. Going inside we want to be inclusive, there is no barrier in the room. You can have a coffee and browse or configure your vehicle.

"And then you go to the versatile part of the showroom, which is where the cars are," said Loire. "We can also host events and parties. Finally, and most important, we put a stress on the delivery experience. It's the only thing you can't do online. This is a memorable moment that Maserati wants to create. There are lots of options for delivery and you can even bring your family and friends."

The new electric GranTurismo will be built at the company's Mirafiori production hub in Italy. The new electric coupe, which will be sold alongside an internal combustion engine version of the car and will arrive with "way over 1,200 horsepower," a zero to 0-60 mile per hour time of less than 3 seconds and "top-class charging performance," which is assumed to currently mean an 800-volt electrical architecture.

Maserati learned from its new Formula E racing effort, which will take the stage next year in season nine of the series. It uses the same lightweight, multimaterial architecture from the race car in its new models and the same inverters. The company says it will be the lowest electric vehicle on the market and will feature "best-in-class handling" with three electric motors.