Bratz Slammed for Recreating Controversial Megan Fox Movie Scene

Doll brand Bratz has been criticized for recreating a controversial movie scene starring Megan Fox where she burns her tongue with a lighter.

The toy range shared an animation in their style to Twitter, a pastiche of the 2009 horror flick Jennifer's Body.

The film stars Fox as the titular character, Jennifer Check, alongside Anita "Needy" Lesnicki, played by Amanda Seyfried, who is also given a Bratz makeover in the Twitter clip.

One iconic scene sees cheerleader Check on the phone to Lesnicki, as she scorches the tip of her tongue.

"I am a god," she tells her baffled friend, as her flesh instantly heals. The 15-second clip uses audio from the film, as Bratz captioned it: "Killing boyz, brb."

The film plot follows popular Check and her nervous sidekick, Needy, who have been friends for years, but now have little in common.

The pair attend a local concert, where band members attempt to use Check as a virginal sacrifice in the woods. This backfires and she is instead possessed. Now a succubus, Check feasts on local boys, turning her attention to Needy's boyfriend.

Needy is the only one who can stop her blood-thirsty rage, and she does so but (spoiler alert) ends up killing her friend. The movie ends by revealing she's in an asylum after taking on some of Check's powers, which she uses to escape and kill the band members who performed the satanic ritual.

Since being uploaded to the site on Sunday, the Bratz clip has been viewed 2.8 million times, but has attracted a lot of criticism. It sparked a fierce debate online amid claims the toys are aimed at children, who could be influenced to copy the animation.

The dolls first came out in 2001 and discontinued in 2016. However, a special 20th-anniversary line of the original four dolls, Jade, Sasha, Cloe and Jasmin, hit stores earlier this year.

Commenting on the video, @AnthonyDiPaola2 asked: "Why would you show this to children? You realize the amount of bad PR & lawsuits you're going to have, right?"

Lans commented: "Y'all showing this to little kids? Like I don't think kids and babies should be watching this?"

@dojagal said: "I'm sorry who is this ad for? Y'all do realize kids play with your toys right? Not 20 year olds...."

Although Social Butterfly reckoned: "13 year olds were literally eating Tide pods Bc [because] they saw it on the internet lmao."

"It's not an ad, and kids aren't supposed to be on social media to see it anyway," @JUNlCORTEZ pointed out.

Tzucatcher theorized: "Y'all it's October, Halloween season. It isn't ''off brand'' for them to re-create scenes from horror films WITH THE DOLLS IN THE VIDEO during OCTOBER. Y'all are calling this lame but it's literally just a re-created film scene."

While Andiswa Nqobile added: "Jennifer's body, it's a pop culture reference. So definitely aimed at adults who grew up on Bratz."

The movie, written by Diablo Cody, was widely panned after its release, amassing negative reviews and a lackluster box office performance.

But the film has enjoyed a resurgence in later years, and has taken on a cult status as it appealed to a new audience, who interpreted the film's themes in a fresh light in the wake of the #metoo movement.

Fox herself said earlier this year she'd be open to a sequel, or even T.V. show based on Check. Referencing the film, she told the Washington Post: "I don't think it's a hard movie to make a sequel to. I mean, they should make it into a TV series. That would be cool."

Newsweek reached out to Bratz for comment.