Josh Hammer
Newsweek Senior Editor-at-Large And Host,
"The Josh Hammer Show"

The post-coup honeymoon period for Kamala Harris is finally coming to a screeching halt. As many of us predicted, the polling bounce that the dim-witted California cackler-in-chief generated from shivving Joe Biden aside and supplanting him atop the Democratic Party presidential ticket proved to be short-lived. That's not to say that Kamala's presidential bid is fully toast. Of course it isn't. On the contrary, the polling continues to be neck-and-neck: Kamala leads in some national and key swing-state polling, and former President Donald Trump leads in some of that polling as well. Overall, on the various prediction markets and among the top political forecasters and prognosticators, the outcome of the presidential race right now seems like a veritable coin-flip. At this point, the election could truly go either way.

But it shouldn't be that way. The political fundamentals in this race have long favored Republicans and the Trump-Vance campaign—not Democrats and the Harris-Walz campaign. The general popularity and the American people's approval rating of the incumbent Democratic administration's handling of all the nation's major issues—the economy, inflation, immigration, crime, and foreign policy chief among them—is somewhere between very, very bad and outright catastrophic. The Biden-Harris administration is wildly unpopular, and Kamala Harris has been there standing by Uncle Joe's side every step of the way. The Democrats' best bet is thus to shift the electoral terrain away from the actual substantive issues driving voter enthusiasm and toward (1) other lesser issues, such as abortion and "our democracy" (whatever that even means); and (2) completely non-substantive terrain, such as making the election a vague "vibes" contest or a referendum on alleged GOP "weirdness" (look in the mirror, guys!).

The challenge for Republicans is thus a simple one: Wage the 2024 electoral fight on the appropriate terrain. To wit, every single day remaining in this election cycle that is not spent pounding the campaign trail on the economy, inflation, immigration, and crime is a day wasted. I elaborated on this crucial theme in my most recent syndicated column, as well as the opening monologue of the most recent radio episode of Newsweek's "The Josh Hammer Show."

To keep up with everything I'm doing and all my various media hits, make sure to follow me on Twitter/X, Instagram, and Facebook. You can listen to all episodes of "The Josh Hammer Show" at the Newsweek website or on Apple, Spotify, or wherever you get your podcasts. (The show is also on the radio in multiple markets, and we are looking to expand our presence on terrestrial airwaves!) As a reminder, I also have a second show, "America on Trial with Josh Hammer," with The First; you can subscribe and listen to the show on Apple, Spotify, or wherever you get your podcasts. Make sure to subscribe to both my shows and leave your reviews! Make sure to also check out my new Subtext chat, which you can read all about and sign up for here.

Our highlighted Newsweek op-eds from the past week includes selections from former Rep. Lee Zeldin (R-N.Y.), Paul du Quenoy, Naftali Balanson, Gordon G. Chang, and Mark R. Weaver.

Thanks as always for reading. We'll be right back in your inbox next week!

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Republicans Must Make a Laser-Focused, Issues-Based Case to the People

One of my favorite bits of ancient wisdom, which I have quoted many times over the years, is the Chinese military theorist Sun Tzu's adage that a battle is won before it is fought because it is won by choosing the terrain on which it is fought. Accordingly, as I noted in a column a few months ago: "If former President Donald Trump and other Republicans on the ballot this fall want to win, they must choose the proper terrain."

He who controls the narrative and framing necessarily controls the result. Every good trial lawyer knows this. And so should every good politician.

Although recent days have been more focused and suggest a possible turning of the tide, the electoral terrain for Republicans has generally been rather shaky ever since the bloodless Kamala Harris coup of Joe Biden a few weeks ago. Asking whether Harris—the daughter of Jamaican and Indian immigrants—actually counts as "black" for U.S. demographic purposes is fair substantive game, but it is certainly not fertile swing voter terrain. Even less compelling, and certainly less propitious, is incontinent friendly fire directed at the popular governor of a crucial swing state, Georgia.

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