The Onion Is Creating a Vice Parody Series Called 'EDGE'

VICE
A scene from the promo video for "Edge," The Onion's new parody of Vice. The Onion
By

Zach Schonfeld is a senior writer for Newsweek, where he covers culture for the print magazine. Previously, he was an editorial fellow for The Atlantic Wire and an editor for PopMatters.com. He's a graduate of Wesleyan University, where he was editor-in-chief of the campus blog Wesleying and a recipient of an Olin Fellowship to study historic preservation. He has also written for The AV Club, Rolling Stone, The Nation, Pitchfork, The Atlantic, The Rumpus, Noisey, and other publications.

Writers Page
Senior Writer
Trust Project Icon Newsweek Is A Trust Project Member

🎙️ Voice is AI-generated. Inconsistencies may occur.

The Onion is about to dig its satirical teeth into a long-overdue target: the hipper-than-thou Vice Media empire.

The satirical site just announced a new Web series called "Edge," which is set to debut August 3 and will lampoon the self-consciously "edgy" swagger of Vice's HBO show. "Vice is wrought with a distinct self-confidence, which of course gets our writers salivating," Onion VP of Production George Zwierzynski Jr. told The Hollywood Reporter.

You can get a taste of what's to come with a teaser video, which depicts bumbling, drug-obsessed reporters meandering into war zones as faux-edgy metal music blares. The video description promises "immersive reporting that is uncaged, unaccountable, and totally fucked up." An @EDGEtv Twitter account helps to set the mood:

"Edge" was produced by The Onion's in-house video production team, Onion Studios. It arrives a little more than a year after The Onion launched the remarkably successful spin-off site Clickhole, which takes aim at BuzzFeed and other corners of the Viral Media Industrial Complex. The new ventures suggest a willingness to move beyond The Onion's staid, newspaper-y voice and mock the tropes of new media.

Only problem? The Twitter account @Vice_Is_Hip has the Vice parody market pretty well covered.

Watch the "Edge" teaser video below.

Request Reprint & Licensing Submit Correction View Editorial & AI Guidelines