Resurfaced John Fetterman 'Mean' Joe Greene-Inspired Ad Viewed 2M Times

🎙️ Voice is AI-generated. Inconsistencies may occur.

John Fetterman's 2016 campaign advertisement for Pennsylvania Senate resurfaced Thursday, causing confusion among Twitter users about its homage to a 43-year-old ad featuring Pittsburgh Steelers Hall-of-Famer "Mean" Joe Greene.

Fetterman, who unsuccessfully ran for Pennsylvania Senate in 2016, modeled his commercial and the "Mean John" Fetterman nickname after an iconic Coca-Cola advertisement featuring Greene, who played 13 seasons with the Steelers, winning four Super Bowls.

Pennsylvania's current lieutenant governor is shown in the advertisement hobbling down a hallway when a young boy walks up behind him and asks if he needs any help.

"I'm running for the U.S. Senate, kid," the Democrat tells the actor. "I need all the help I can get."

After some exchange, the boy offers the candidate his drink, which is packaged in what looks like a classic glass soda bottle.

Split Image of John Fetterman, Charles Greene
Democratic Pennsylvania Senate nominee John Fetterman, left, speaks at a campaign event on November 4, 2022, in Upper Darby, Pennsylvania; Hall of Fame defensive tackle "Mean" Joe Greene, right, after the Pittsburgh Steelers win Super... Getty Images/Mark Makela, Ross Lewis

In Greene's original advertisement, which aired in 1979, the NFL player is also seen hobbling down a stadium tunnel and is followed by a young fan, who after telling the Hall-of-Famer that he thinks he's the "best ever," offers Greene his soda.

At the moment both Fetterman and Greene take a sip of the offered drink, an old Coca-Cola jingle starts to play in the background of the videos. A side-by-side comparison of the two advertisements was shared on Twitter by Azi Paybarah, a breaking politics reporter at The Washington Post.

Fetterman's tribute started catching attention when the ad was reposted on Thursday by Kyle Martinsen, a rapid response director at the Republican National Convention in Washington, D.C. Martinsen tweeted along with the video, "WHAT ON EARTH is this Fetterman ad..."

Martinsen's video, which received over 2 million views as of Friday evening, was later given context by readers connecting Fetterman's ad to the original.

Fetterman's old advertisement, while not intended to be used during his tight 2022 Senate run against Republican nominee Mehmet Oz, also received criticism from Oz's senior communications advisor Rachel Tripp, who reposted the video saying that viewers "didn't get" the reference.

Fellow Democrat Ted Lieu, a California congressman running for reelection, came to Fetterman's aid and responded to Tripp's tweet by saying he "loved" the ad.

"Of course New Jersey resident Dr. Oz and his staff didn't get it," Lieu added.

Fetterman's current Senate race against Oz is one of the most closely watched across the country, with polling from FiveThirtyEight showing the candidates only 0.4 points away from each other as of Friday.

Fetterman, who was born in West Reading, Pennsylvania, has attempted to attack Oz in the past for not being from the commonwealth.

Oz, who is best known as a television star on The Dr. Oz Show, was born in Cleveland, Ohio, and lived for many decades in New Jersey.

"On November 8, we send Dr. Oz back to New Jersey for good," Fetterman tweeted Friday night.

Newsweek reached out to Fetterman's campaign for comment on the resurfaced ad.

About the writer

Kaitlin Lewis is a Newsweek reporter on the Night Team based in Boston, Massachusetts. Her focus is reporting on national news and politics, where she has covered events such as the 2022 Midterm Election, live campaign rallies and candidate debates for Newsweek. She also covers court and crime stories. Kaitlin joined Newsweek in May 2022 as a Fellow before starting full time in September 2022. She graduated from the University of Dayton and previously worked as a breaking news intern at the Cincinnati Enquirer. You can get in touch with Kaitlin by emailing k.lewis@newsweek.com. Languages: English.


Kaitlin Lewis is a Newsweek reporter on the Night Team based in Boston, Massachusetts. Her focus is reporting on national ... Read more