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Recent bride Hannah Townsend has received over 230,000 likes for a short video on TikTok showing off her unusual wedding dress.
In the video, which has been viewed over 1.5 million times, Hannah can be seen twirling around in a short mini dress by London based designer Oliver Rubin, made of cream silk with a high neck, long puffed sleeves and soft pastel colored pleats. The dress, for the reception, is called the "Dora" and retails at £399 ($460), and is part of her bridal range.
@hannahgtown My dream wedding dress #weddingtiktok #wedding #weddingdress
♬ Chiquitita - Remix - Dj Micky M
Users posting comments were unsure about the atypical style, with Lauradogs16 commenting, "I personally don't like it but I looove the fact that it's different and it suits you PERFECT", and 0reemn._ stating: "No its not the thing you wear for your one special day", while user Yup simply wrote: "Nope."
Some users disagreed, with user may #1 writing: "THAT'S SUCH A PERFECT DRESS", and another user commented, "people should start normlizing "different" wedding dresses this is so cute i canttt."
While many still favor the classic white or cream wedding dress, as traditional societal norms have been broken down over the years, new wedding dress styles and colors have come into fashion.
All the shades of blue have graced recent bridal cat walks, a hot tip for spring/summer 2023 trends, as well as sheer fabrics and the use of crystals.

Wedding attire can be a minefield, whether you're the bride or groom, or a guest—no wonder the hashtag #weddingoutfit has over 171 million views on TikTok.
Last year, 16 million people tuned in on TikTok to watch then 22-year-old Alyssa Hevern from South Dakota dye her $500 wedding dress black. Earlier this year, Mumsnet turned on a user for wanting to wear a pink, off the shoulder 'Bardot' style dress to a wedding, and equally, singer Dua Lipa came under fire for wearing a white lacy outfit to a wedding.
With enough time and skill, you could even make your own wedding dress, which is one way of ensuring you get exactly what you want.
Lifestyle site Love To Know writes that: "Some modern brides prefer different wedding reception dresses. This two-dress trend allows the bride to change into a less formal gown to enjoy the reception party unencumbered by a traditional wedding dress."
They suggest that a ceremony dress "might be more formal or have a fuller skirt, may have a long train, and is usually floor length." While a reception dress "can be looser or more flowing, allowing for more movement, might be shorter in length, and may not be white."
Has a wedding come between your relationship with a loved one? Let us know via life@newsweek.com. We can ask experts for advice, and your story could be featured on Newsweek.
About the writer
Leonie Helm is a Newsweek Life Reporter and is based in London, UK. Her focus is reporting on all things ... Read more