Kamala Harris Takes 8-Point Lead Over Trump for Likability in Swing States

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Vice President Kamala Harris has taken an 8-point lead over Donald Trump in terms of likability in key battleground states, according to a poll released Thursday.

A Times/YouGov survey in seven swing states, including Arizona, Michigan and Pennsylvania, showed Harris was winning on likability but fell behind her rival when it came to sincerity.

"Even compared to March, a better time for the Biden campaign, Harris is running ahead or even in each state," Carl Bialik, vice president of data science and U.S. politics editor at YouGov, said.

"She is running ahead of, or even with, Biden's 2020 performance in five of the seven states," Bialik said. "In 2020, Biden won six of them and the election."

"If the leads in these states hold up and the remaining states vote the same way they did in 2020, then Kamala Harris would win the electoral college vote by 276 to 262," he added.

Bialik's comments came after historian Allan Lichtman, known for accurately predicting the outcomes of presidential races over the past 40 years, said Harris would win in November.

Kamala Harris Donald Trump polling
Vice President Kamala Harris, left, in North Hampton, New Hampshire, on September 4, 2024. Donald Trump in New York City on September 5, 2024. A poll shows Harris leading Trump in likability in swing states. John Tully/Spencer Platt/Getty Images

The latest poll of 6,500 voters was carried out between August 23 and September 3.

In the battleground states of Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin, 43 percent of voters said they liked Harris a lot or somewhat, compared to 35 percent for Trump.

On the other side, 41 percent said that that disliked Harris a lot or somewhat, compared with 53 percent for Trump.

The roles were reversed when it came to voters believing what the candidates had to say. Fifty-three percent said they felt Harris only said what she felt voters wanted to hear, compared with 42 percent saying the same for Trump.

Overall, the poll showed Harris leading in Arizona, Michigan, Nevada and Pennsylvania, while Trump led in the other three.

If these numbers played out on November 5, they would give the Democrat a narrow lead with the Electoral College and push her toward victory.

The favorability of both candidates' running mates was also polled, with Harris' VP pick, Minnesota Governor Tim Walz, getting a 41 percent very or somewhat favorable view from voters. By comparison, Trump's running mate, Ohio Senator JD Vance, received a 36 percent favorability rating.

Voters also said their number one issue was inflation and prices, at 22 percent, but immigration came in second with 13 percent.

Regarding the economy, 42 percent of voters in these key states said they had a poor view of it, while 43 percent stated they felt worse off financially than a year ago.

Keep up with the latest U.S. election news on Newsweek's live blog.

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About the writer

Dan Gooding is a Newsweek reporter based in New York City. His focus is reporting on immigration and border security. He has covered immigration issues extensively, including the root causes of migration to the U.S., its impact on border communities and responses around the country. Dan joined Newsweek in 2024 from The Independent and previously worked at The Messenger, Business Insider and in U.K. local radio. He is a graduate of De Montfort University in Leicester, UK. You can get in touch with Dan by emailing d.gooding@newsweek.com. You can find him on X @DanGooding. Languages: English.


Dan Gooding is a Newsweek reporter based in New York City. His focus is reporting on immigration and border security. ... Read more