Right-Wing Dating App Slams Rival's '33 Gender Options' In New Ad

A right-wing dating app that was recently mocked for failing to attract women to its platform, is now promoting itself as "the least political dating app" around, one that doesn't prompt users to add their pronouns or political beliefs.

A newly released ad for the app "The Right Stuff" focuses on what its rival's offer—the opportunity to choose between different gender options and the creation of a safe space for users regardless of identity or beliefs—to present an "alternative," namely a conservative bubble where users share the same values with "no pronouns necessary."

After spending almost a minute of the one minute, 21 second-long ad mocking Hinge, Tinder and Bumble—citing "33 gender options"—the right-wing dating app presents itself as a return to "normal."

"We created an alternative, The Right Stuff, where you are going to meet quality, like-minded people, where the trolls are kept out because it's invite only, where you can be yourself openly without beliefs being forced on you."

"Let's go back to normal," the ad says, encouraging people to download the app.

But the app, targeted at heterosexual conservatives. is struggling to get off the ground, according to several reports and feedback from users or potential users.

The Right Stuff, backed by billionaire tech investor Peter Thiel, was launched on September 30, with a video introducing the app presented by Ryann McEnany, former White House Press Secretary Kayleigh McEnany's younger sister.

"What I love most about it is that it's invite-only, so not just anyone can join," McEnany said, before adding that the only two options for users to identify as are "ladies and gentlemen."

"The Right Stuff is all about getting into the right dating pool, for people who share the same values and beliefs as you. You'll start off by building your perfect profile—no pronouns necessary," she said.

But aspiring users have reported not having yet received invitations.

"I've had this app on my phone for several weeks now—still no invite that supposedly would be emailed from the app creators (as opposed to an invite from a friend). Guess what? My friends are married. Get on the invites already. Garbage," one user commented on Twitter.

"It's ridiculous they'd create unnecessary and annoying extra steps between their consumers and the product. Especially in a world this competitive. Stuff better be quick and easy or I'm going elsewhere," wrote another.

"This app is probably great, but I wouldn't know because I've had the app on my phone for weeks but have no idea how to get this mysterious 'invitation,'" said another on Twitter.

The app, created by two former Trump administration officials, John McEntee and Daniel Huff, currently has a 2.4-star rating on Apple's app store, while it's still unavailable for Android systems.