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A video of a husband enjoying his wife's luxury hair dryer has gone viral on TikTok, where it received 198,000 likes.
The clip shared by TikTok user @katie.gomes was overlaid with a message that read: "Husband: I can't believe you bought a $500 hair dryer. Also my husband," as the video shows a man brushing his hair using a Dyson Airwrap hair dryer, which is shaped like a hairbrush, in front of what appeared to be a bathroom mirror.
The video was posted with a caption that said: "Husbands #dysonairwrap #husbandsoftiktok #husbandwifecomedy."
According to an August 2022 report published by Custom Market Insights, a market-research firm based in the U.S. and India, the global men's grooming-products market size and share was valued at $55 billion in 2021 and is projected to reach $110 billion by 2030.
The report said: "Constant innovations as well as development in numerous grooming products, for instance, hair spray, beard wax, hair perfumes, and hair wax, are offering prospective growth opportunities to the market players."
According to a report by Grand View Research, a market research and consulting company based in the U.S. and India, North America dominated the men's personal care market last year, accounting for 34 percent of the market in 2021.
The key factors driving this growth in the male personal care market include a "growing popularity among men for daily skincare routines coupled with rising awareness in respect to personal grooming and hygiene," the report said.
Personalized products have been gaining traction among consumers in the U.S. According to the survey by L.E.K. in America in 2021, 26 percent of all men purchase their personal-care products instead of having a significant other or family member do it for them.
With growing consumer inclination for specific grooming products is expected to witness significant demand over the forecast period from 2022 to 2030.
The latest video has seen TikTok users in stitches and, in a comment that received 3,461 likes, TikToker Tiffany wrote: "Gotta get your [money's] worth," to which the original poster replied, "Absolutely."
Alishba Manzoor commented: "This freakin cracked me up," and the original poster replied, "Men am I right?"
TikToker Mani Moons Ago wrote: "He's gotta see for himself what the hype is out. He's like hmmm.. Pretty neat lol [laugh out loud]."
Newsweek has contacted the original poster for comment. The latest video has not been independently verified.
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About the writer
Soo Kim is a Newsweek reporter based in London, U.K. She covers various lifestyle stories, specializing in Read more